Promotion channels

Get more exposure and drive more traffic to your website.

 

We integrate different marketing tactics in order to increase exposure, traffic and engagement.

 

Our strategy for each channel is different. Altogether we reach to an audience of 10.000 people via our channels, from users to fans and email subscribers. Our main target group is between 25 and 35 years old, living in the city center of Amsterdam. We also see that women are the larger group.

We have created a ‘blueprint’ for promoting featured buckets; a bucket with curated places in a specific city or on a particular theme by a selected person, for example a lifestyle/travel blogger or someone with great expertise in wine, food, design etc.

Step 1: Interview

We will have an interview about you and your blog which will be published on our blog

Read here the interview with Bastiaan – Founder of Coat of Many Colors. You can choose for an interview, a 24 hours with… or an blogpost written by you about a certain topic.

Step 2: Social Media

We will share the blogpost two times via our promotion channels; Facebook, Twitter, Google+, Pinterest and Tumblr

Step 3: Special landing page

A special landing page is launched for better SEO and to stimulate downloads

Buckets from our verified users and experts are featured on our platform. See for example our bucket list for foodies in Amsterdam, which is downloaded more then 1.800 times.

A City Guide Amsterdam - Where Local Foodies Go - City is Yours

Step 4: Special Facebook Cover

A special Facebook cover picture is published to increase awareness

The first step in our Facebook promotion is to launch a special cover banner. See a sample for our bucket list: Comfort Food around the world.

Facebook Cover Comfort Food

Step 5: Social Media

We will share the featured bucket two times via our promotion channels; Facebook, Twitter, Google+, Pinterest and Tumblr

Facebook post bucket

Step 6: Social Media

We will share the individual spots within your featured bucket via our promotion channels; Facebook, Twitter, Google+, Pinterest and Tumblr.

Facebook-album

Step 7: Blogging 

We will write and publish a story about your featured bucket

The story will be published as a featured article and integrated in our storyfeed in our iPhone app.

Stories-iPhone-app

Step 7: Social Media

We will share the story about you and your expertise via via our promotion channels; Facebook, Twitter, Google+, Pinterest and Tumblr

Step 8: Magazine

We will create a Flipboard magazine with your featured bucket

Step 9: Social Media

We will share the Flipboard magazine two times via our promotion channels; Facebook, Twitter, Google+, Pinterest and Tumblr

Step 10: Email marketing

We will send out a newsletter to our subscribers about you and your featured bucket